Patriot Services
- Industry: Professional Services, Waste Removal
- Business Model: B2B, DTC, Lead Generation
- Services Used: PPC
+40%
Leads
+25%
Revenue
10x
Dumpsters
Overview
Patriot Services is a dumpster rental company proudly serving East Tennessee. Based in Knoxville, the company specializes in providing affordable and reliable waste management solutions, including scrap metal removal and demolition services. With a strong commitment to customer satisfaction, community values, and operational excellence, Patriot Services has established itself as a trusted partner for homeowners, contractors, and businesses throughout the region. Their mission is simple: deliver prompt, professional service with integrity—every time.
Here’s how LP helped Patriot Services expand its regional reach, generate high-intent leads, and grow its customer base through strategic digital marketing.
The Challenge
Patriot Services wanted to increase brand awareness and attract more qualified leads—but like many service-based businesses, the real challenge was gaining visibility with the right audience segments. With a customer base that included contractors, homeowners, and commercial or industrial clients, their targeting strategy needed to be both flexible and intentional.
The biggest hurdle in reaching those goals was a lack of attribution clarity. To scale efficiently, identifying and refining the right signals and data inputs became the top priority.
Our account team at Logical Position has taught us a lot about how we show up online and actually reach new customers, which has made a big impact on our business and ability to serve our customers.
Nick Mazzarra
Owner, Patriot Services
Roll-Off Ready Strategy
Laying the Foundation
We began with a manually segmented campaign structure tailored to regional demand. This approach provided clear visibility into performance by ZIP code and allowed us to identify high-potential areas for strategic expansion.
Right Dumpster, Right Customer
Using geo-targeting and audience insights, we refined keyword strategies to align with user intent—whether people were searching for dumpster rentals, junk removal, or demolition services. This ensured Patriot’s ads reached the homeowners and contractors most likely to convert.
Load It Smart
By structuring campaigns for accurate tracking and streamlined attribution, we improved budgeting decisions in the account. Our focus on high-intent search queries helped drive efficient ad spend and set the foundation for scalable, data-driven bidding.
Scaling with Precision
As performance grew, we gradually implemented bidding automation to improve efficiency and extend reach on platforms like YouTube. Analyzing search term data uncovered opportunities in niche disposal categories, enabling Patriot to tap into new, conversion-rich verticals.
The Results
Since partnering with LP, Patriot Services has seen a 40% increase in conversions year-over-year, while decreasing the cost per lead by 30%. Improved tracking and campaign structure gave them the confidence to scale, expanding coverage across more ZIP codes and reaching new customers.
Impact
When Patriot Services first partnered with LP, they operated just six dumpsters and served three local counties. Fast forward a few years and they’ve scaled to over 50 dumpsters and expanded into multiple new service regions to meet growing demand. With a steady stream of qualified leads driven by digital marketing, the team has been able to focus on what they do best—delivering exceptional customer service at every turn.
Tips For Achieving Similar Results
Know your audience. Understand the specific needs of your ideal customers and tailor your messaging accordingly.
Segment campaigns by region. Local visibility is key—ZIP code-level segmentation helps maximize spend in high-value areas.
Focus on high-intent keywords. Don’t just target broad search terms; dig into your search term reports to find queries that drive real conversions.
Test constantly: From subject lines to ad groups, small optimizations compound into large, sustainable gains.
Ready to Achieve Similar Results?
Let’s discuss how we can help you scale your business with integrated digital marketing strategies.
