Paid Social Media Marketing Services
Highly Customized Facebook & Instagram Ads Management.
Your customers are scrolling. The challenge is giving them a reason to stop. We combine compelling creative, smart audience targeting, and continuous optimization to turn everyday social interactions into meaningful connections, new customers, and measurable growth.
Engaging New and Existing Customers
Turn millions of Facebook and Instagram users into customers with highly customized paid social marketing campaigns. Using Facebook and Instagram’s advanced targeting technology, our paid social strategy team helps you reach new audiences and re-engage customers who’ve already visited your site.
What You Get with Paid Social Advertising
Advanced Audience Targeting
Facebook’s superior targeting capabilities enable our paid social team to zero in on the people most likely to buy from your business. Social marketing ads are strategically placed using audience selection tools, targeting specific demographics, locations, interests, and more. By using a full-funnel marketing approach, our prospecting campaigns drive high-qualified traffic to your site. We then use mid-funnel campaigns to re-engage with the warm audience with additional information. Finally, we use remarketing ads to seal the deal with potential buyers.
Custom Ad Creation
Our paid social marketing team of analysts, copywriters, and graphic designers work collaboratively to create custom ads for every step of your buyer’s journey. We’ll always report on the success of your ads and offer recommendations based on their performance. We bring your brand to life through our select packages that include ads to drive new traffic and ads to re-engage potential customers through our creative suites and expertly crafted ad copy.
Conversion Tracking
We’ll measure the performance of your paid social ad campaigns by tracking all clicks, views, and conversions they lead to. To track activity across your ads and website, we’ll get you set up with Google Analytics, the Facebook Pixel, and Facebook’s Business Manager. We’ve also partnered with the leading call analytics platform, CallRail, to accurately attribute phone calls to the ads that led to them.
Product Catalog Configuration
An accurately configured product feed is crucial for e-commerce businesses. That’s why, for any paid social client, we offer product feed setup.
Transparent Reporting
Always know how your campaigns are performing through scheduled calls with your Paid Social Account Manager, emailed Performance Reports, and our Client Reporting Dashboard. The Dashboard is our real-time reporting system built to give you direct access to all your performance data in one easy-to-navigate place.
Own Your Facebook Account
Unlike other paid social management companies, LP does not withhold access to your Facebook ad account. You own 100% of your account, 100% of the time. That way, you can log in to view stats and analyze performance for yourself, anytime you want.
Your Stats Anywhere, Anytime
The LP Client Dashboard is our proprietary, real-time reporting system built to streamline your data and give you access to information most other agencies keep hidden behind lock and key. Say farewell to ambiguous reports with unknown ROI and say hello to transparency and simplicity!
The Team Working With You
Account Managers
Working with a dedicated Account Manager means you have direct access to a Facebook and Instagram marketing expert. With our experience in paid social management for a diverse portfolio of verticals, we have the expertise to make your goals a reality.
Paid Social Media Advertising Specialists
Your dedicated social advertising specialist will collaborate with your Account Manager to continuously optimize your campaigns. We will analyze account performance based on key performance indicators and make calculated adjustments to your paid social advertising to deliver success.
Copywriters
Reel in your audience with impeccably crafted ad copy. As part of our paid social media marketing services, we deliver targeted messaging that aligns seamlessly with your brand voice to captivate your audience and drive action.
Graphic Designers
Our team of talented graphic designers is here to make your ads shine. With stunning graphics, videos, GIFs, and more, we will make sure your ads stay ahead of the curve and stand out to your audience.
Why LP?
At LP, we understand the importance of paid social marketing services and developing a successful strategy. As a badged Meta Business Partner and Media Certified Company, we proudly provide top-notch customer service and accounts that outperform our competitors.
Our team is devoted to helping our clients succeed with ethical guidelines and objectives that benefit our customers. With so many options available, you can trust us to be the best social media marketing company for your business.
We have years of experience when it comes to creating effective paid social strategies that generate measurable business results. Our commitment to excellence means you can rely on us to deliver the outcomes you need.
Featured Articles
Stay up to date with the latest trends, tips, and strategies from our team. Explore our blog for expert insights designed to help you make smarter decisions and get better results.
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Frequently Asked Paid Social Questions
Looking for something specific? We’re happy to help. Reach out to our experts and get the answers you need.
What are Meta Ads?
Meta Ads run on Facebook, Instagram, and Messenger. LP builds data-backed campaigns that meet your audience where they’re already scrolling.
How does targeting work on Meta?
Meta offers powerful targeting capabilities based on interests, demographics, behavior, and lookalike audiences. LP blends traditional targeting methods with Meta’s automation features to create strategic audiences that effectively balance reach and intent, driving stronger campaign performance.
Are Meta Ads good for E-Commerce?
Very. Dynamic product ads, retargeting, and custom catalogs make Meta ideal. LP syncs your store and builds tailored funnels that boost conversions.
How do I measure performance?
Use Meta Events Manager and platform insights. We configure events and conversions correctly, and LP provides cross-platform attribution clarity.
What’s the best ad format?
The best ad format depends on your specific goals. Meta offers a variety of options, including image ads, video ads (including Reels), carousel ads, and collection ads. For automated optimization, use dynamic product ads and flexible ad formats. LP strategically tests and optimizes these creative formats to discover what resonates most with your audience.
What is the learning phase?
It’s a short period where Meta tests ad delivery. LP structures campaigns to exit learning quickly and enter efficient scaling.
Can I target past customers?
Yes, you can target past customers with Custom Audiences. LP sets up Custom Lists and Custom Pixel Audiences as well as exclusions to maximize ad relevance.
What’s a good ROAS on Meta Ads?
Benchmarks vary, but we’ll align on goals based on industry standards, attribution settings, and sitewide performance. LP helps set realistic goals based on your industry.
Is Meta Ads Manager hard to use?
It can be difficult for many businesses, but that’s where we come in. At LP, we manage the complexity so you don’t have to. We handle full campaign setup, testing, optimization, and reporting.
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