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Every year, someone predicts a soft holiday season. Every year, consumers prove them wrong. That’s the reality unpacked in a recent episode of AdLab, including
- Digital Marketing, Holiday
Amazon quickly rose as the most prominent e-commerce site online. Even large, established corporations quickly learned to adapt to the Amazon platform to keep their
- Amazon Advertising, Marketing Strategy
State of Social Ads in 2026 Paid social media advertising in 2026 has become harder to manage, but more capable when done correctly. Meta’s delivery
- Paid Social
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Google Data Studio is a complimentary tool Google provides to businesses. It is a tool used to make data sets easy to comprehend, share, and
- AdWords Management, Google Data Studio
Running an e-commerce business in today’s digital world is more complicated than ever before. There are new challenges, market saturation, and customers with ever-adapting expectations.
- Google Ads, Google Shopping, PPC
Email marketing is a vital investment for every business. It yields the most consistently high conversion rates across all digital marketing platforms. Experts often attribute
- Email Marketing
Search engine optimization is something every business should invest in. SEO takes diligent effort and expertise but pays off in the long run by generating
- Google Ads, SEO
Social media is a staple for digital marketing efforts that focuses on branding, brand awareness, and growth. Businesses need to create and maintain a strong
- Facebook, Facebook Ads, Social Media
The key to a truly successful business is its online presence—every business needs a website. Online visibility is essential to a company’s ability to thrive
- Amazon Advertising, Email Marketing, Paid Social, PPC, SEO, Websites
Rebranding can be beneficial to any business when completed with intention, expertise, and executed at the right time. Knowing when the right time for a
- Graphic Design, Rebranding
There are many reasons to give your business’s branding a face-lift. Updating your logo and other print and design staples brings tons of benefits. Still,
- Logo Design
Companies are starting to put more emphasis than ever on the functionality and appearance of their websites because customers increasingly expect businesses to have high-quality
- Website Design, Websites
Search engine optimization is essential to all businesses. The online realm is approaching saturation in most markets, making long-term organic search rankings more valuable than
- SEO
2020 was a banner year for identity thieves. According to the Federal Trade Commission (FTC), identity theft reports more than doubled last year to nearly
- Phishing, Security
Email marketing is one of the best investments that a company can make for itself. Customers like to feel connected to brands; email marketing accomplishes
- Email Marketing
Digital marketing is something beneficial for companies across countless industries to invest in. It’s the new go-to way for businesses to achieve their goals. With
- Marketing Strategy, PPC
More than ever, industries everywhere are starting to notice a new saturation to their markets—especially online. When the COVID-19 pandemic hit, consumers defaulted to online-only
- Graphic Design
Google recently announced updates to their Google Partners program – Increasing partner requirements while offering better support to their partners. Learn more about which requirements
- Google Partner, News & Updates
Marketing comes in many forms. No matter the size or scale of a business, marketing is always necessary to encourage growth and upward mobility toward
- Print Design
Google’s local pack is vital for businesses to show up, especially for local companies. There are many ways to ensure this happens. One of the
- Google Analytics, SEO
Something many businesses underestimate is the power of a professional logo. A logo is on all branded messaging and acts as an identifier for customers
- Logo Design
Responsive display advertisements are somewhat controversial among business owners. While the ads aren’t very aesthetically pleasing or “on-brand,” they have proven effective. Responsive display ads
- Display Ads, Optimization
Amazon is a platform designed to allow sellers to take control of their own sales. The competition is fierce, but the results can be astounding
- Amazon Advertising, Budget
“Mobile first” is the saying in the digital industry that’s been guiding online companies to tailor their websites to fit the smaller screens of smartphones.
- Website Design, Websites
As the hope of resuming our pre-pandemic lives grows brighter, we’re turning our attention to the ways in which our economy and the e-commerce landscape
- Google Shopping, Holiday, Online Shopping
Like the rest of the world, 2020 was an unusual year here at LP, and that’s putting it pretty mildly. With most of us working
- News & Updates
Search engine optimization (SEO) is a lucrative investment for all online businesses as well as businesses that rely on website traffic to find new customers.
- SEO
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