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Every year, someone predicts a soft holiday season. Every year, consumers prove them wrong. That’s the reality unpacked in a recent episode of AdLab, including
- Digital Marketing, Holiday
Amazon quickly rose as the most prominent e-commerce site online. Even large, established corporations quickly learned to adapt to the Amazon platform to keep their
- Amazon Advertising, Marketing Strategy
State of Social Ads in 2026 Paid social media advertising in 2026 has become harder to manage, but more capable when done correctly. Meta’s delivery
- Paid Social
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A strong online presence is essential for businesses aiming to succeed in this competitive digital landscape. Your website often serves as the first impression and
- SEO, Websites
Facebook advertising is one of the most powerful tools for small businesses, digital marketers, and social media managers looking to reach targeted audiences effectively. But
- Facebook, Facebook Ads
The days of face-to-face shopping may be losing prominence, but connecting with customers is still essential when a single call can represent a big revenue
- Call Tracking, E-Commerce, PPC
We’ve all been there—things are going great with keyword rankings and traffic, only for Google to unveil yet another algorithm update, and suddenly, rankings and
- Google Algorithm, SEO
Another Black Friday has come and gone, and the Logical Position (LP) team has been busy sifting through data to discover the trends that matter
- Holiday
If you work with a marketing agency, chances are they’ve recommended tools to enhance campaign performance. If call tracking isn’t one of them…it most certainly
- Call Tracking, PPC
In the labyrinth of e-commerce, mapping out a customer’s entire experience can sometimes feel like an impossible task. However, if you break it up into
- Amazon Advertising
The design and message of your marketing communications should follow best practices. Learn four signs that it may be time to update your email newsletter.
- Email Marketing
Ah, the holiday shopping season is upon us—where competition is fierce, scrolls are swift, and standing out requires more than just good intentions. From Black
- Paid Social
At Logical Position, our expert PPC management can adapt to market saturation and drive business success. In the age of marketing diversification, it’s still mission-critical
- E-Commerce, PPC
Meta’s annual agency summit in Menlo Park brought together leaders in digital advertising to explore new initiatives reshaping the marketing landscape. Our Chief Strategy Officer,
- Meta, Social Media
It’s absolutely no secret that marketing to Gen Z can be very difficult at times. We might see the trends they are drawn to, but
- Instagram, Paid Social
The holiday season is fast approaching, and if you haven’t started planning your holiday marketing strategy, now is the time to act. Black Friday and
- Holiday, Marketing Strategy
Promotions are a critical tool for businesses to garner attention and drive sales. Understanding the incentive value is paramount to anticipating customer behavior, whether it’s
- Basics, Targeting
Boston, MA-based Hubspot held its twelfth annual marketing megaconference in September, and LP sent four members of our leadership team to learn about the latest
- Digital Marketing, Marketing Strategy
In today’s competitive digital landscape, brand awareness is a crucial component of business success. With countless brands vying for attention online, standing out can be
- Local SEO
Are you an entrepreneur looking to expand your e-commerce business? Selling on Amazon could be your next big move. While it might seem a bit
- Amazon Advertising
You have a winning product, a great elevator pitch, and an assortment of happy customers. However, what you may not have yet is the email
- Email Marketing
In the world of digital marketing, pay-per-click (PPC) advertising stands out as one of the most powerful tools for driving traffic and generating leads. However,
- PPC
When it comes to performance and branded creative approaches, it can be tough to sort out which is best for you. But the answer may
- Creative Services, Paid Social
What Is Structured Data? The Advantages of Structured Data for E-Commerce Websites The Most Important Structured Data for E-Commerce Websites Example of E-Commerce Structured Data
- E-Commerce, Structured Data
Amazon Prime Day is the second-most profitable sale action on the Amazon Marketplace next to Black Friday, offering sellers access to an incredible midyear windfall
- Amazon Advertising
The internet subreddit and LinkedIn business forums of the world are replete with debate on acquisition strategies, and “how to grow your contact list” is
- Email Marketing
Marketing your brand or service online is a vital part of running a business in contemporary society. Regardless of your industry vertical, most companies need
- Marketing Strategy, Remarketing, SEO
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