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Every year, someone predicts a soft holiday season. Every year, consumers prove them wrong. That’s the reality unpacked in a recent episode of AdLab, including
- Digital Marketing, Holiday
Amazon quickly rose as the most prominent e-commerce site online. Even large, established corporations quickly learned to adapt to the Amazon platform to keep their
- Amazon Advertising, Marketing Strategy
State of Social Ads in 2026 Paid social media advertising in 2026 has become harder to manage, but more capable when done correctly. Meta’s delivery
- Paid Social
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Amazon, Instacart, Walmart, Target, and other retail media networks continue to command the online market, making a strong case for “if you can’t beat them,
- Amazon Advertising
Pay per click (PPC) ads are an excellent way to reach new customers and bring back old ones. Even so, they’re not money-making machines you
- E-Commerce, PPC, ROI
When it comes to bringing visitors to a site, do we have to draw them a map? Actually, yes! Location pages are a necessity for
- Local SEO, SEO
If you’re a digital marketing beginner, Google Ads might be a mystery to you. When you set up Google ads for an e‑commerce business, your
- E-Commerce, Lead Generation, PPC
Running a company means reading the economy. Many of our clients have expressed valid concerns about a potential recession and how it might affect the
- E-Commerce, Lead Generation, PPC
The Black Friday weekend whirlwind is over, and marketing analysts everywhere are digging through the early data for clues about the remaining holiday shopping season.
- Amazon Advertising, Email Marketing, Paid Social, PPC
Apps are awesome, offering quicker transactions and better branding at the touch of a button. Even so, while apps are fantastic, you have to get
- Paid Social, PPC
Take a good look at our logo—there’s more going on there than you think! In the same way Logical Position ensures our clients’ brands are
- Branding
If you could see the future, prognosticating search engine optimization (SEO) marketing would still be a challenge. What exactly makes SEO marketing so unpredictable? The
- Digital Marketing, SEO
Branding gets tossed around so often, people forget what it means. Branding is defined as the promotion of a company, product, or idea through advertising
- Branding
Google Ads makes digital marketing easier, but it isn’t like cooking with a crockpot: you can’t just set it and forget it. It’s easy to
- Google +, SEO
Email might seem like old-school marketing, but don’t neglect your mailing list. As we approach the holiday season, it’s vital to keep in touch with
- Email Marketing
Digital marketing has a powerful impact on all businesses, both eComm and Lead Gen. Yet some people still shy away and dismiss the potential of
- Digital Marketing
We’ve talked about the benefits of an omni-channel approach before–now let’s see if you’re using it the right way. Each part of a well-ordered and
- Omni-Channel
Digital marketing likely started with an email. Since then, email has established itself as a reliable means to communicate and promote pretty much anything to
- Email Marketing
Amazon is more than a place to buy stuff; it’s a space where shoppers go to discover new and exciting brands. Currently, it’s the largest
- Amazon Advertising
If you want your site to unlock all the benefits of Google and other search engines, you need the right keywords. Keywords are words and
- Keyword Research, SEO
Even a small business can have a global presence with the right website. Website design has come a long way since the days of basic
- Website Design, Websites
When someone comes across your social media sites, give them a good reason to stay and get to know you. Social media is a fun
- Social Media
In today’s modern online shopping experience, it’s essential to take an omnichannel approach to promoting your products and services. So, what are the benefits of
- Omni-Channel
Micro Conversions is a buzzword that gets thrown around a lot in digital marketing. To be precise, a conversion happens when a website visitor performs
- E-Commerce, Google Ads, Lead Generation
In case you missed it, Google Smart Shopping campaigns are about to switch to the new Performance Max (PMax for short) campaign format through the
- E-Commerce, Google Ads, Lead Generation
You should always maintain a presence where your customers are, so it’s vital to know where they spend the most time. In the digital space,
- Social Media
When a recession hits and sales drop, it can be tempting to cut budgets–especially for marketing and advertising. Believe it or not, when the economy
- Digital Marketing, Marketing Strategy
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