PPC Lead Generation Services
Team Up With Google’s Lead Generation Partner of the Year.
Performance Focused for Your Business
Experience smarter growth with PPC lead generation services designed to attract and convert the right audience. Our data-driven approach to B2B PPC focuses on generating high-quality leads through proven, stress-tested strategies. As a Google Ads Premier Partner, our experts deliver measurable success with every campaign using advanced pay-per-click lead generation techniques that help your business thrive.
Full Suite of Features
Account Ownership
Retain ownership of your account and your data. As a trusted Google PPC management company, we ensure transparency and control every step of the way. Whether we build your Google Ads account (formerly AdWords) or manage an existing one, you retain full ownership of every campaign, every result, every time.
Remarketing Ads
Keep your brand top of mind with tailored remarketing ads that re-engage previous site visitors as they browse elsewhere. Bring warm leads back to your business, boost conversions and maximize ROI.
Tracking Code Installation
Reliable attribution begins with precise conversion tracking. We handle the setup free of charge, giving you clear visibility into top-performing keywords and campaigns while we refine your account for peak performance.
Call Analytics & Recordings
Through CallRail’s lead intelligence tracking, we connect each call to its marketing source, enriching the data used to optimize spend and improve results.
Get started with an exclusive Logical Position $30 plan, ready to grow as you do.
Direct-to-Consumer
For most DTC brands, pay-per-click lead generation is the fastest path to growth. Our strategies help you generate leads by connecting your products with customers already searching for them. Through our PPC lead generation expertise, we drive qualified traffic and turn interest into action that grows your business.
B2B Lead Generation
Technology drives our process, but people power our results. Your dedicated account manager and paid search specialist work hand in hand to build and refine a PPC B2B lead generation strategy, while providing full transparency through our in-house client dashboard.
Multichannel Expertise
Gain complete visibility with our real-time Client Dashboard. Monitor campaign insights across Google and Microsoft Advertising to expand reach and drive results that matter.
Lead Generation PPC Pairs Well With
Call & Form Tracking
Concentrate your budget effectively by grasping what drives your phone calls, and understand the customer journey behind your form submissions.
Local Listings
Ensures your business information is accurate, consistent, and optimized across all major directories, while also eliminating duplicate citations.
Do More With Your Data
Tighten up your tracking & attribution to prove your Marketing ROI with custom CallRail packages thanks to LP’s exclusive partnership.
Frequently Asked Lead Gen PPC Questions
Looking for something specific? We’re happy to help. Reach out to our experts and get the answers you need.
What is a conversion for lead generation?
Best practices for tracking lead gen conversions are tracking when someone completes a form, calls your business, books a demo, or otherwise submits their contact information or requests information. It does not indicate a completed purchase, but that they converted and became a lead.
What’s a good cost-per-lead (CPL)?
This varies widely by industry because factors like your average order value and your overhead influence how much or little you can pay for a lead. Also, for companies that rely on repeat business, it may make sense to allow a higher CPL in order to get someone in the door who becomes a repeat customer v. a company that doesn’t rely on repeat business. The key is to know your business objectives and calculate what makes sense for your business and model.
Why am I getting leads that aren’t qualified?
There are a lot of factors that play into generating qualified or unqualified leads. Common reasons can be:
- Broad match keywords.
- Vague or generic ad copy.
- Forms that are “too easy” and don’t screen against spam.
- Lacking negative keywords.
- Using generic or irrelevant landing pages.
Should I optimize for calls or form fills?
It depends on which are more vital to your business. If you have urgency (think emergency-type services), phone calls will usually translate into business faster. If your sales process is longer and involves a lot of information gathering, you may optimize for forms. Usually the answer is to focus on both.
How can I track leads from PPC into my CRM?
You can integrate Google Ads with CRMs like HubSpot, Salesforce, or Zoho. Tools like Zapier, CallRail, and offline conversion tracking can help bridge the gap from ad click to actual sale. Unfortunately, Microsoft doesn’t currently have an integration with HubSpot but you can still receive leads from Microsoft into your CRM.
How do I protect against spam or fake leads?
Use reCAPTCHA on forms, implement lead validation tools, and monitor IP addresses and geolocation. Exclude suspicious behavior patterns in your audiences.
What landing page elements increase lead conversions?
Top-performing pages tend to have:
- A strong headline.
- One clear CTA.
- Social proof (testimonials, reviews, case studies).
- Trust badges or guarantees.
- Mobile responsiveness and fast load times.
Your Next Level is Waiting.
Grow, adapt, and lead with the right strategy behind every move.
