There’s so much information in the online real estate space that some people think that it will eventually wipe out the need for agents completely. But we know they’re wrong. The connections, unique market expertise, and guidance real estate agents bring to their clients is undeniable.

Yet, you cannot ignore the basic fact that you must be present where your clients are looking. Most people start their next real estate move online, even before they’ve chosen an agent. If your agents reserve their warm smiles just for the open house, they’re starting out several steps behind. Enable them to greet their clients at the true beginning of their home search — online.