To help you guide Google AI, we want to make it easy for you to provide inputs that tell Performance Max what matters—or doesn’t matter—to your business. Today, we’re introducing additional ways to multiply your results across channels. With these improvements, more advertisers are shifting single-channel campaigns to a unified campaign strategy in Performance Max to improve ROI and fully optimize performance across channels. For advertisers who are interested and eligible, self-upgrade tools are also rolling out now to easily upgrade Dynamic Search Ads (DSA) campaigns and Google Display campaigns to Performance Max.