ChatGPT ads are coming — here’s how you should prepare now

ChatGPT ads are coming — here’s how you should prepare now

OpenAI has begun testing ads in ChatGPT for a limited set of U.S. users, with placements clearly labeled as sponsored. The platform’s internal economics suggest it’ll be available to everyone sooner rather than later. When it does, advertisers will have access to a rare new channel for demand capture. But advertisers should enter this space with their eyes wide open.

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