LP Sets Philanthropic Records & Earns Major Wins in Second Quarter

LP Sets Philanthropic Records & Earns Major Wins in Second Quarter

Logical Position (LP) continues celebrating its 15th anniversary with another milestone quarter. In quarter two, the digital marketing agency deepened its community impact, expanded industry recognition and remained a go-to resource for performance-driven advertising expertise.

Here are the highlights from quarter two:

Awards and Recognitions

  • LP earned two Stevie® Awards, winning Marketing Campaign of the Year – Retail for work with See Kai Run, and Marketing Disruptor of the Year for helping WOLFpak go global. From toddler shoes to tactical bags, these campaigns showcased smart strategy, deep collaboration and outstanding results.
  • Recognized as one of Attentive’s Signature Agency Partners, highlighting LP’s commitment to cutting-edge SMS strategy.
  • Named Rookie of the Year at the 2025 Whalies Awards by Triple Whale, recognizing LP’s rapid impact in the eCommerce analytics space.
2025 Q2 Awards and Recognitions
2025 Q2 Awards and Recognitions
2025 Q2 Awards and Recognitions
2025 Q2 Awards and Recognitions

Community Initiatives

In April, LP once again celebrated National Volunteer Month by setting a new record of 223 total volunteer hours during the month. During this month, 87 employees volunteered at 10 group VTO events across five cities. Some of these events included:

For the quarterly Volunteer Time Off (VTO) donation, LP donated $500 to Meals on Wheels, a charity that supports seniors by providing nutritious food, social connections and helping maintain their independence.

2025 Q2 Community Initiatives
2025 Q2 Community Initiatives
2025 Q2 Community Initiatives
2025 Q2 Community Initiatives

Featured Expertise and Events

  • Hosted Google LP Ad Summit — LP hosted an exclusive, in-person client event at Google’s Bay View office in California. Sessions included: Offline Conversion Tracking, Top-of-Funnel Strategies, Performance Max (PMax) and Branding with Google’s Tools.
  • Attended Global eCommerce Acceleration Summit — LP joined other leading minds in uncovering how brands can transform challenges into growth in an ever-evolving eCommerce landscape.
  • Published two articles in Total Retail — David Johnson, Vice President of Agency Growth, authored two articles: one on tax season prep in April and another on Prime Day advice in June.
  • Visited Meta HQ — After winning an internal contest, LP team members traveled to Meta’s campus for a team-building scavenger hunt and networking opportunities.
  • Attended the Meta Performance Marketing Summit and Google Brandforce Event — LP leadership Michael Weinhouse, Founder & Co-Chairman, and Eric Scriven, CEO, attended Meta’s summit while David Johnson attended Google’s event, both in New York City.
  • Published in Search Engine Land — Matt Bowen, Director of Enterprise Acquisition and Strategy, shared Google Ad recommendations.
  • Traveled to Mexico for the Head to Toe Brands Conference — LP team members joined franchise partners from The Lash Lounge, Bishops Cuts/Color, and Frenchies Modern Nail Care to strengthen brand support and share marketing insights.
  • Attended Microsoft Accelerate Roadshows — LP team members hit the road with Microsoft Advertising and joined them in LA, Chicago, and NYC for sessions on Microsoft’s latest innovations in AI-driven advertising
2025 Q2 Expertise and Events
2025 Q2 Expertise and Events
2025 Q2 Expertise and Events
2025 Q2 Expertise and Events
2025 Q2 Expertise and Events

Company Culture

  • Virtual Networking Series — LP hosted interest-based virtual events for remote employees to connect on topics like grilling, travel, movies and the great outdoors.
  • Financial Wellness Training — LP continued its partnership with VOYA Financial, offering company-wide education on saving for college.
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LP is a digital agency that partners with 7,000 businesses across North America to unlock smarter growth through performance marketing.

As a trusted partner on every leading platform, we rank in the top 1% of ad spend managed across digital channels. Our results have earned the highest recognition for growth and innovation.

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