Over coffee some weeks ago, a marketer friend told me the benefits of traditional advertising starting with print from magnificent billboard messaging to ubiquitous logos, thanks to the wrapping of city vehicles.
Via radio stations, products can be pitched to coveted audiences of educated professionals with offspring and disposable incomes. “What do clients ask for most?” I inquired. “Internet ads,” he said.
Today, Logical Position becomes LP. If you’ve known us for a while, that probably doesn’t sound like much of a change. Clients, partners, and employees
Search isn’t shrinking, but its role in the purchase funnel is changing. People are searching in fundamentally different ways, using cameras, conversations, and keywords to
Search can only capture existing demand. Learn why YouTube helps create future buyers, making search campaigns more efficient over time. Every performance marketer faces the
Grow, adapt, and lead with the right strategy behind every move.
