Have you ever started writing an important email and after working on it for 30 minutes, realized you could have relayed the same information with a five-minute phone call? It happens all the time, right? Email’s simplicity makes it seem to be the most efficient communication method, but sometimes a conversation is best.

Despite that, many businesses go out of their way to avoid having conversations with customers. You’ve probably experienced the frustration of trying to find a customer service number for a company you’re doing business with. And if you’re lucky enough to find one, actually getting a real human on the line is nearly impossible. Maybe a helpful customer service bot can solve your problem, but that’s not often the case.