As each holiday season approaches, one thing remains certain: its unpredictability. Each year brings a unique set of factors that keep both consumers & businesses on their toes. Inflation, the economic headline of the last holiday season, still lingers with high costs, but consumers have adapted to the new normal. Meanwhile, sky-high interest rates, unseen in decades, are causing consumers to rethink major purchases, potentially redirecting funds towards holiday spending. Surprisingly, despite the economic challenges, consumer sentiment is on the rise, suggesting greater confidence and a willingness to indulge during the festive season.
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