The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) has taken place and marketers everywhere are settling into the new platform. If you’re still feeling apprehensive about navigating all that the new GA4 has to offer, don’t panic! Even with the changes, many things may seem familiar, and with this outline of the top 5 UA reports that were carried over to GA4, you’ll feel prepared to navigate the change more smoothly. In this guide, we’ll cover what the reports look like, where they are, and how to use them. Through this outline, you’ll develop a better understanding of what’s happening with your advertising, e-commerce PPC efforts, the mediums you use, and your Google presence.
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