Reach The Viewers Who Matter Most with Video Content for YouTube
In-Stream Video for Graph Tech
In-Stream Video for TwinStar
In-Stream Video for Parker Davis
In-Stream Video for Mission Wine & Spirits
In-Stream Video Ads
Use these 30-45-second video ads for promoting video content before, during, or after other videos on YouTube, as well as across websites and apps running on Google video partners.
Bumper Video for Graph Tech
Bumper Video for TwinStar
Bumper Video for Parker Davis
Bumper Video for Mission Wine & Spirits
Bumper Video Ads
Use these 6-second non-skippable video ads for reaching viewers broadly with a short, memorable message. Since viewers can’t skip your bumper ad, they’re guaranteed to see your entire brand message.
Discovery Video for Sun Vision Display
Discovery Video for Manhole Covers Direct
Discovery Video for Sensored Life – Marcell
Discovery Video for Connector Experts
Discovery Video Ads
Use these videos in Discovery Campaigns to promote your services and products to new and broad audiences in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage.
Reach The Buyers Who Matter Most with Video Content for Amazon
Sponsored Brands Video (SBV)
Stand out in Amazon shopping results by helping customers discover your brand and products as they shop on mobile or desktop. Advertisers who implement short, auto-playing ads in Sponsored Brands Video campaigns generally see a greater return on their investment. On average, advertisers see 153% increased impressions, 162% increased clicks, and 48% increase in ROAS.
Sponsored Brands Video for Thresh Seed Co
Sponsored Brands Video for Trone Plumbing
Sponsored Brands Video for Door County Coffee
Product Listing Videos
Educate buyers about your product’s selling points with video content for product listings. Show them the value of your product by demonstrating its features, how to use it, or even how to assemble it.
Product Listing Video for Trone Plumbing
Leverage Video in Premium A+ Content
Capture viewers’ attention as they scroll on product listings pages. Amazon Vendors can use video in Premium A+ Content to dynamically present information about their brand and products.
Premium A+ Video for Hypothermias
Showcase Video on Amazon Storefronts
Using video content on your storefront is the perfect place to relay information about your brand ethos, mission, and values while showing off your product line in a visually engaging way.
Storefront Video for SharkBanz
Custom Video Content Connects With Storytelling
Video can be used in so many other areas beyond just paid placements. Inspire confidence in your brand and business by displaying this rich media on your website, social platforms, and other channels where you connect with your audience.
2022 Video Portfolio
Custom Video for ChromaLabel
Custom Video for Hammond Tours
Custom Video for PoooliPrint
Brand & Company Videos
Authentic storytelling goes a long way with viewers – tell and show them who you are with a brand video. Paint a picture of your company culture and brand values by highlighting company milestones, sharing your mission statement, announcing an anniversary of service, and more.
Educational & How-To Videos
Educate viewers about specific topics or products that need explaining. Viewers naturally connect with engaging topics – use rich video content to help them do just that.
Promotional Videos
Video content can help you grow and build your YouTube Channel. Use Playlists to appropriately segment relevant content for your viewers while building your followers list.
Frequently Asked Questions
Looking for something specific? We’re happy to help. Reach out to our experts and get the answers you need.
Do I need to give input on my video content and strategy?
Absolutely. Clients know their business and goals better than anyone, and we rely on them to communicate their ideas, must-haves, and needs prior to design production commencing. However, our team is highly collaborative and happy to work with clients on defining variables for content creation.
Where do the video assets come from?
The client must supply all brand and video assets (logo, imagery, footage, copy) that they require in the video. Audio, images, and footage can be sourced through LP from a variety of vendors, including royalty-free and premium paid selections, depending on the video package or content being created.
Which file type is required for logo assets?
An .eps file type is most preferred to give the best clarity for scaling in the video. A .png file type is also allowed. Dimensions of at least 500 pixels wide or tall on its longest edge, and independent of its background (transparent surrounding the edge of the artwork) are preferred.
Can I still have a video ad created if I don’t have access to my logo files?
Yes. We can work with what you have or don’t have, can use a typographic solution (text only), or you can talk to our Graphics Team about Logo Design.
Can I use my own audio in a video?
Yes. However, please be aware that a business must have a valid license to legally use audio for all paid placements, as platforms will flag your account and disapprove the ad.
Can I use my own video footage?
Yes. For best results, we recommend the video footage to be a minimum resolution of 1080p.
I would like to use Voiceover in my video. Is that included?
Voiceover is included in all YouTube packages. Voiceover is not automatically included in Amazon or Custom packages but can be added for an additional fee. If voiceover is needed, our Video Team works with the client to develop the script, and once approved by the client, our team manages the production of the Voiceover recording directly with a third-party artist.
Will I receive a copy of the video for my records?
Yes, LP will supply the client with the final .mp4 video file.
I love the video LP created and would like to use it in other placements. Will I own the rights to do this and will it work?
Yes, clients will own the right to republish the video as-is (unedited from the original concept) on their own behalf where they choose to.
However, our team uses Premium licensed audio for videos, and therefore additional audio edits would need to be paid for and licensed from the vendor. Premium licensed audio is assigned a number of production edits that correspond with the number of video deliverables detailed in the original project proposal. If additional videos are created beyond the scope of the proposal, with or without LP, whole or in part of the same premium licensed audio, additional edits will need to be assigned to the license. These details can be confirmed on a case-by-case basis with the Video Team at LP.
The video that LP created for my brand isn’t scaled for my other social media placements and other channels. How can LP help me?
Social media placements may require specific aspect ratios for an optimal viewing experience. We cannot guarantee the aspect ratio of the video(s) detailed in the proposal will correspond and fit with all social media placements unless those future placements are defined in the initial project proposal. Alternative aspect ratios can be purchased at an additional cost, which is dependent on the video’s duration, complexity, and are quoted on a case-by-case basis. Our Video Team can consult and advise on best practices related to each client’s unique situation.
Will I receive complimentary periodic updates to my video, for example, when my products change or promos expire?
No. Modifications to videos are not included after final deliverables have been approved by the client. Requests for changes to existing videos can be billed at an hourly rate of $150/hour.
Can I use my video in my Basic A+ Content?
No. At this time Amazon only allows for Vendors to use video in Premium A+ Content modules, but not in Basic.
Are there limitations of the Custom video package?
Our Video Team can create a wide range of video solutions for your brand and can be tailored specifically to achieve your goals. However, there are some video designs that we do not offer at this time: whiteboard videos; explainer videos; fully animated vector videos.
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